If you're falling behind, get the ball to your best three-point shooter to try to close the gap.
If your opponent is playing a 2-3 zone defense, work the ball down low to your power forward or center. When the defense collapses on your man in the paint, kick the ball out to your shooting guard, who should have a good look at the basket.
After grabbing a defensive rebound, look to start a fast break by throwing the ball to a teammate up-court.
Easier Shots
During a game, pause, and go to the game setup option. Then go to game options. There should be a feature where you can in/decrease the chances of your shots going in. Push the icon all the way to the right of the bar. You should make most of or all of your shots.